This is a complete, unedited example for a fictional business (Ashgrove & Finch Legal). Yours is generated from your own answers in about three minutes.
54/100 Respected by peers, invisible to the person in trouble Clients do not search for practice areas — they search for what happened to them. | 67+ strong, 40-66 developing, below 40 urgent. |
ONE LINE Ashgrove & Finch gets employees a fair outcome after an unfair dismissal. THREE LINES We act for employees in dismissal, discrimination and settlement disputes. Plain-English advice, a named solicitor, and a realistic view of your odds. First conversation free — we will tell you if you do not have a case. PARAGRAPH Ashgrove & Finch Legal is a six-solicitor firm whose employment practice consistently outperforms the rest of the book. Enquiries convert well and outcomes are strong, but the firm still presents itself as a generalist high-street practice. The opportunity is to lead with the employment work and to answer, publicly, the questions a newly dismissed employee types at eleven at night. |
WATCH-OUT Resist listing all nine practice areas with equal weight — the generalist page is what is diluting the employment message. |
Reluctant Rebecca WHOMid-career professional, 32-50, has never instructed a solicitor before MINDSETHumiliated, angry, secretly worried she is overreacting TRIGGERA dismissal letter that arrived with no warning TOP FEARSpending money on a fight she was always going to lose FINDS YOU VIASearching whether her dismissal counts as unfair THE MOST IMPORTANT INSIGHT Rebecca is not comparing firms yet — she is trying to find out if she is allowed to be angry. |
The problem tier is where the client actually starts, and the site says nothing there at all. |
1 Something happened “Was that even legal?” shaken Plain-English rights explainer | 2 Quiet research “Do I actually have a case?” uncertain Do-I-have-a-claim checklist | 3 Cost fear “I cannot afford a solicitor.” anxious Transparent fee and funding page | 4 Choosing a firm “Do they handle cases like mine?” cautious Case-type outcome summaries | 5 First contact “Will they take me seriously?” vulnerable Free first-conversation promise | 6 Instruction “Someone is finally on my side.” relieved What happens next, week by week |
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Four pillars that dismissed employees — and AI assistants — ask about constantly. |
 Credentialed but unquoted | ✓ Two accredited employment specialists✓ Nineteen years of tribunal advocacy in the region△ Published, anonymised case outcomes△ Independent commentary or press quotes
Nineteen years of wins are locked inside colleagues' memories and closed files. |
 Branded RecognitionAssistants describe the firm and its location correctly. Category PresenceNever appears for "employment solicitor near me" style prompts. AccuracyDescribed as a general high-street practice, which undersells the employment work. Source CoverageOnly regulatory listings and your own site are cited.
AI answers cite entities that third parties have already vouched for. | SEO snapshot 48/100 • Nine thin practice-area pages compete with each other for the same terms. • No FAQ or legal-service structured data anywhere on the site. Lightweight snapshot; a full crawl is included in onboarding.
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| # | Content opportunity | Intent | Target query | Impact | Status |
|---|---|---|---|---|---|
| 1 | Was my dismissal unfair? A checklist before you call anyone | problem | was i unfairly dismissed | High | Ready |
| 2 | Tribunal or settlement: how the two routes really compare | comparison | tribunal vs settlement agreement | High | Ready |
| 3 | What an employment claim costs, and who pays | category | employment solicitor fees | High | Ready |
| 4 | Twelve anonymised case outcomes, by claim type | fit | Med | Needs permission | |
| 5 | Discrimination at work: what the law actually covers | problem | Med | Ready |
Format for your channel Plain-English guides written for a frightened non-lawyer, not for other solicitors. The compounding effect Each proof asset makes every later answer stronger. |
Weeks 1-2 Lead with employment
| Weeks 3-6 Answer the midnight questions
| Weeks 7-10 Show the outcomes
| Weeks 11-13 Get cited elsewhere
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| Ready to run this on your own business? | alzaro.ai |
