SEO in Alzaro
Most SEO tools tell you what is wrong. Almost none tell you what to do first.
Three questions decide whether SEO helps a business or just generates reports: what is going on, what should I do first, and did it work. Everything below is organised around those three — not around a list of features.
How it is organised
Four layers, in order
Each layer answers one question and hands its answer to the next. Skipping a layer is what makes SEO feel like guesswork.
See clearly
What is actually going on right now?
Before anything else: how does your site look to a search engine, what does Google already know about you, and where are the gaps.
Put it in order
Which one thing should I do first?
An audit can list eighty problems. Only a few of them move the business. Everything funnels into one prioritized queue.
Do the work
What exactly do I build, and against whom?
Page-level strategy, keyword research and content handoff — each answer comes with the evidence behind it.
Verify it worked
Did that change anything?
Daily monitoring watches for movement, tells you when something breaks, and tells you again when it recovers.
The tools
What each one actually answers
Local SEO Scan
Is my business information consistent everywhere it appears?
A quick health check that needs nothing from your website. A good place to start on day one.
Open itSearch Console connection
What is Google already telling me about my site?
First-party data — real queries, real positions, real clicks. Not an estimate from any tool. Connect it early: the data accumulates.
Open itSEO Audit
What is technically wrong with my pages?
Four ways in: one URL, a whole sitemap, a list you paste, or raw HTML for a page that is not live yet.
Open itIssue groups
Are these eighty problems really eighty problems?
A batch audit folds scattered findings into a handful of root causes. Fix one template, clear forty-seven pages.
Action Center
If I only open one page, which one?
Eight sources feed one prioritized list. Findings close themselves once a re-check confirms the fix, and what you dismiss stays dismissed.
Open itPage Review
What is this page trying to rank for, and can it?
Infers the target keyword from structure, scores page against domain against competition, and finds pages of yours that fight each other.
Open itKeyword discovery
What should I write next?
Difficulty, opportunity and business fit as three separate numbers — plus what format to build and which position to attack first.
Open itContent handoff
How does research become work?
Save a keyword as a topic, drop it into a content plan, or pin it for weekly rank tracking. One click each.
Tool links open the workspace and will ask you to sign in first.
Why three scores, not one
A page can be technically perfect and still be about the wrong thing.
A single overall score hides that difference, and then you do not know whether to fix the code or rewrite the copy. So an audit reports three numbers that never quietly adjust each other.
Technical Health
Speed, structure, crawlability. Low means an engine struggles to read the page at all.
Keyword Relevance
Is the page about what you want it to be about. No target keyword means this reads Unknown — never zero.
Overall Readiness
The combination, with hard caps. A page whose content only appears after JavaScript runs is capped, and told why.
The one page to open daily
Eight sources, one queue
Findings arrive from everywhere. If each lived in its own screen you would need eight habits instead of one, so they all converge — ranked, deduplicated, and self-closing.
It closes itself
Re-check the page and a fixed finding marks itself done. No manual tidying.
Dismissed stays dismissed
An alert that resurrects itself is one you learn to ignore, so yours never do.
Good news stays out
Traffic going up is not a task. It belongs on the monitor, not in your queue.
The path
Four weeks, one business
The order matters more than the speed. Each week produces something the next week needs.
Week 1
Lay the foundation
- Create the business profile — services and city included
- Connect Search Console
- Run a local SEO scan
Without services and a city we cannot judge whether a keyword fits your business, and we will say so rather than guess.
Week 2
Find out where you stand
- Run a sitemap audit with your target keywords
- Open the run and read the issue groups
- Fix the template-level causes first
One template fix can clear dozens of pages. Starting with individual pages is the expensive way round.
Week 3
Work the queue
- Open the Action Center and work top down
- Run a page review on your most important pages
- Resolve pages of yours competing for one keyword
Beating yourself is cheaper than beating a competitor, and it is the problem most sites never notice.
Week 4+
Grow deliberately
- Research keywords before writing
- Send the winners to topics or a content plan
- Publish, then audit the page to confirm
Everything before this improves what exists. This is where new ground gets chosen on evidence instead of instinct.
Monitoring
Bad news comes in four shapes, and only one of them is obvious
A sudden drop announces itself once — then the new floor becomes the baseline and everything looks normal again. The other three are the ones that quietly cost you a year.
Sudden drop
One day falls off a cliff. Reported the day it happens.
Step change
Traffic moves to a new level and stays there — the signature of a migration or a stray noindex.
Slow decline
No single day looks wrong. That is exactly why it goes unnoticed for months.
Low period
Already fell and still has not come back. Answers "are we still down?"
And it closes the loop
If we only ever sent bad news, the last thing you heard about your site was that it broke. When traffic comes back, you get told — once, and only for something we actually warned you about.
How we handle what we do not know
“Unknown” is a real answer here
Unknown never becomes zero
“We have no data” and “the value is zero” are different facts. Treating them the same buries the long-tail keywords a small business can actually win, and makes competitors we failed to measure look easy to beat. So you will see Unknown, and it means exactly that.
Correlation is not stated as cause
When traffic moves, we show what you did around the same time so you can judge. We never say your change caused it — search is moved by algorithm updates and competitors we cannot see, and a tool that claims otherwise is eventually confidently wrong.
What this does not do
| Not included | Why it is out of scope |
|---|---|
| Link building or backlink data | You get a rough range of how many referring domains a keyword looks like it needs — as an estimate, never a promise. |
| Full competitor teardowns | Competitors are classified where they appear in results, not reverse-engineered across their whole site. |
| Automatic cause attribution | Timing is shown; the judgement stays with you. |
| Verification for pasted HTML | Without a live URL there are no response headers, redirects, index status or page speed to check — and the report says so. |
Start with one business and one week
Create the profile, connect Search Console, run one scan. That is week one, and it is enough to see whether any of this is telling you something you did not already know.