1 credit
One designated responder
One teammate is the voice of the room. The simplest setting, and the right one until you have staffed more than a couple of specialists.
Business Office
You do not need another chat app. You need somewhere the work actually happens.
Every business you run gets its own room. Your colleagues are in it, the AI specialists you hired are in it, and so is everything the business knows — its files, its plan, its history. You stop re-explaining the same context to a blank chat box, because the room already has it.
The shape of it
One business, one room, six ways to work in it
The conversation is the front door, not the whole house. Behind it sit the files, the knowledge, the roster and the plan for that one business — and everything you do in any of them lands back in the same thread.
Inside the room
Six surfaces, one context
These are tabs on the same room, not separate products you have to connect. A file you upload is a file the AI team can read; a plan task can be handed to them in one click.
01
Chat
The shared thread for that business. Your colleagues and your AI teammates post in the same place, so nobody has to be caught up later.
02
Design
Describe a visual and get it back in the thread. Images and short video, generated against a style and a shape, filed automatically under this business.
03
Files
A real file library for this business — folders, search, filters and bulk actions. Uploads and generated assets sit side by side.
04
Knowledge
What this business is, in writing. Upload documents, paste text, or let finished conversations be distilled into it — after you approve them.
05
AI team
Who is staffed on this office, what each one is responsible for, and how the room decides who answers when nobody is named.
06
90-day plan
The growth plan for this business, in the same room as the people doing it. Tasks can be started, completed, or handed to the AI team.
Design, Files and the 90-day plan depend on your plan. When one is not included it says so plainly rather than disappearing, so you always know what is behind the upgrade.
How a message travels
What happens after you press send
Worth reading once, because it explains both what you get and what you are charged. There is exactly one decision point in it, and you control it with a single character.
Talking costs nothing
A message with no AI in it is just a message. Use the room as a room — the billing only starts when you actually ask for work.
The @ is the whole interface
Type @ and the name of a teammate to bring them in. No mode to switch, no separate window, no re-explaining what the business is.
Or let the room decide
If you name nobody, the office falls back to the rule you set — one designated responder, a lead who delegates, a relay, or everyone at once.
It already knows the business
Every reply is built with this business attached, so its tools act on the right one and its answers use the knowledge in this room, not a generic guess.
Nothing publishes itself
A blog post, an AI node, a growth task — whatever a teammate produces arrives as a draft. You are the one who presses publish, every time.
When nobody is named
Four ways the room can answer
You set this once per business and change it whenever the team changes. It only applies when you did not mention anyone — an @ always wins.
1 credit, plus what it delegates
A lead who delegates
One teammate takes the question and can hand parts of it to the others. Useful when your requests span writing, design and analysis at once.
1 credit each
A relay, in order
Each teammate improves on the last, in the order you arranged them. A drafting pass, then an editing pass, then a check.
1 credit each
Everyone answers
Every staffed teammate replies separately. Genuinely useful for a second opinion, and the most expensive thing in the room — deliberately so.
What it costs
Talking is free. Every AI reply is one credit.
There is no per-seat charge for using the room and no meter running while you type. The rule is simple enough to hold in your head: count the AI replies you asked for, and that is the number.
| Free, always | Why it matters |
|---|---|
| Talking to your colleagues | Human messages, in the room or one to one, never touch a model and never cost anything. Use it as your actual team chat. |
| Reading files and knowledge | Uploading, organising, searching and browsing are all free. Only asking a teammate to think about something is billed. |
| The events posted into the room | New leads, bookings, coupon claims, feedback and finished reports appear as cards in the thread at no cost. You can switch each kind off. |
| Being warned before you spend | The whole cost of a message is checked before a single word is generated. If you are short, you are told first — not halfway through. |
Defaults shown. The price of each action, and how many AI teammates you can hire and staff, are set by your plan and your administrator.
The part that compounds
The room remembers, on purpose rather than by accident
Two different kinds of memory, for two different jobs. Knowing which is which is the difference between a workspace that gets better every month and one that feels the same in March as it did in January.
The room knowledge
Shared by the whole office
Documents, pasted notes, your business profile and your published AI nodes. Large, and searched on demand — a teammate reaches for the relevant part when the question calls for it.
A teammate's own memory
One AI teammate, across every conversation
Short standing instructions — how you like things phrased, what you have already decided, what to never suggest again. Small, and carried into every reply rather than looked up.
It never learns behind your back
When a topic is finished, the conversation can be compressed into notes worth keeping — but those notes go into a review queue, not into the knowledge base. Nothing becomes a standing fact about your business until a person says so.
01
You finish a topic and archive it
02
The thread is compressed into candidate notes
03
The candidates wait in a review queue
04
You approve, edit or reject each one
05
Approved notes join the knowledge or a teammate's memory
Some of it fills itself in
Your business profile and the AI nodes you have published are kept in sync automatically, so the room starts out knowing the basics without you typing them twice.
Worth-keeping replies are flagged
Answers that contain a price, a decision or a structured list get a small marker suggesting you save them. It is a suggestion only — saving is always a click you make.
Staffing it
You hire teammates. You do not configure bots.
There is no prompt to write and no settings screen to survive. You pick specialists off a shelf, put them to work on a business, and tell them what they own there in one sentence.
01
Browse the catalog
A shelf of specialists — marketing and growth, design and UX, content and media, and more. Recommended ones are shown first so you are not reading a list of thirty.
02
Hire the ones you want
Hiring adds them to your workspace. They are yours from then on, available to any of your businesses, and you can let one go at any time.
03
Staff them onto an office
Tick which of your teammates work on which business, and write a one-line note about what each one owns there. That note is what the routing reads.
04
Make them yours
Rename them, give them an avatar and a short bio, and switch the model behind them within what your plan allows. The same specialist can be a different colleague in a different workspace.
A teammate is hired once and works anywhere
If you run four businesses, the same specialist can be staffed onto all four — and in each one they read that business's knowledge and act on that business's data. Nothing leaks sideways between them.
Open the Business OfficeNot just talk
Things that leave the conversation
A teammate can do more than answer. They can put work into the rest of your workspace — always as something you review, never as something already live.
| What comes out | Where it lands |
|---|---|
| A blog article | A teammate drafts it into your blog, unpublished, for you to read and release. |
| An AI node | The question-and-answer pages that get you quoted by AI assistants — drafted here, published by you. |
| A growth task | Added to the 90-day plan as an open to-do, with the tool link that actually does the work. |
| An image or a clip | Generated in the thread and filed under this business, so its library grows as you work. |
| An answer with your numbers in it | Teammates can read your SEO and AI-visibility data, your traffic, your credit usage and your publishing schedule before they answer. |
The plan and the people are in the same room
The 90-day plan for this business sits one tab away from the conversation about it. Pick a task, hand it to the AI team, and the briefing is posted into the thread with the context already attached — the gap between deciding and doing is one click wide.
The other half of the room
Your colleagues are members too
People and AI appear in one member list, not in two separate systems you have to keep in step. The same room, the same history, the same mentions.
Bring your colleagues in
Invite by email or a copyable link, or create the account yourself if you would rather not wait. Either way you choose what they can reach before they arrive.
Talk one to one
Direct messages between two people, with no AI in them and nothing billed. They stay out of the office search on purpose.
Get pulled in when needed
Being @-mentioned by a colleague rings your bell and takes you to the exact room. A burst of direct messages rings once, not thirty times.
Decide who can do what
Viewing, chatting, hiring and managing what the room knows are four separate permissions. A junior can talk to the team without being able to restaff it.
Getting started
One business, one teammate, one real question
The mistake is to staff a full team on day one and then have nothing specific to ask it. Start narrow. The room gets more useful as you put things into it, so the first week is about feeding it, not testing it.
First 15 minutes
Open one business and hire one teammate
- Pick the business you actually work on most
- Hire a single specialist from the catalog — resist hiring five
- Staff them onto that office and write their one-line role note
One teammate whose job you can describe in a sentence will outperform a full roster nobody has briefed. You can always add more next week.
Same session
Ask a real question, not a test one
- Type @ and their name, then ask something you genuinely need
- Notice that you never had to explain what the business is
- Ask a follow-up in the same thread rather than starting over
The value is the context it already has. A generic question gets a generic answer here just like anywhere else — a specific one is where the difference shows.
First week
Give the room something to know
- Upload your price list, your service descriptions, anything you retype often
- Paste in the two or three rules you always end up repeating
- Archive a finished topic and approve the notes worth keeping
Everything you put in once, you stop explaining. This is the step people skip, and it is the one that decides whether the room feels smart in month two.
Once it is working
Move the actual work in
- Seed the 90-day plan from your growth blueprint
- Invite the colleague who does the doing
- Set the routing rule now that you know who answers best
A room with the plan, the people and the history in it stops being a chat window and starts being where the business is run.
No surprises
What this does not do
This is where your team works on the business. It is not a help desk, not a phone system, and not an autopilot. The boundaries are worth knowing before you plan around it.
| Not included | What to do instead |
|---|---|
| Publishing without you | No teammate can put anything live. Articles, AI nodes and tasks are all created unpublished, and the release stays a human decision — including when you asked for it explicitly. |
| Talking to your customers | The room is internal. Your customers are never in it. Customer conversations belong in the support and feedback tools, which post their events into the room rather than the other way round. |
| Voice or video calls | This is a written workspace. Keep the meeting where it is and bring the decision back here — written down, the room can actually remember it. |
| Learning silently from every chat | Nothing enters the knowledge base without a person approving it. That is slower than magic, and it is the reason the knowledge stays trustworthy. |
| Searching your private messages | One-to-one conversations are deliberately excluded from the office search. If a decision matters to the business, make it in the room rather than in a direct message. |
| Picking any model you like | You can switch a teammate between the models your administrator has allowed. That keeps results consistent across your team instead of varying by whoever set it up. |
Open one room and ask one real question
Hire one teammate, staff them onto the business you care about most, and ask them something you were going to have to think about anyway. Fifteen minutes is enough to tell whether this belongs in your week.